Laura Rea Dickey became the CEO of the restaurant franchise run by her family called Dickey’s Barbecue Restaurants in the year 2017. Though the company has consistently been successful from the date of its launch in 1941, Laura harnessed modern technology through the company’s digital platform Smokestack, to take the company to new heights.

Laura Rea Dickey Net Worth has modernized the marketing procedure of Dickey’s Barbecue Restaurants Inc. The company belongs to her husband’s family. Every generation of the Dickey’s has improved and expanded the company. Laura Rea has created the company’s digital proprietary system called Smoke Stack to stay updated about every aspect of the running of the company.

The system helped the company grow despite the ongoing covid-19 pandemic. The system made migration of the traditional franchise system to a successful online ordering and contactless delivery process. Her efforts are in keeping with the mantra of the company, Evolve or Fail. Read this article for additional information.

Laura Rea Dickey is the wife of Roland Dickey Jr, the grandson of the founder of Dickey’s Barbecue Restaurants. After earning her undergraduate degree from the Texas Christian University in Fort Worth, she worked in many well-known marketing firms and promoted many well-known consumer brands.

After she joined her husband’s company, she used advanced technology to help the company rapidly grow and attain a nationwide presence.

Laura Rea Dickey is continually finding ways to use big data and artificial intelligence to improve the marketing methods of Dickey’s Barbecue Restaurants. Her efforts have been recognized at the local and national levels by well-known business organizations.


Follow her on